People can’t buy your product or service if they don’t know it exists. That’s where brand awareness comes into play. We’re talking about cranking up the volume on your brand.
For smaller organizations and businesses, brand awareness can be one of the greatest marketing challenges. After all, increasing brand awareness has traditionally meant spending money on advertising. And buying media isn’t cheap.
Well as you may have noted, my blog has been on hiatus for some time. So here’s the scoop.
I started working a ton of hours in July for a local client and really felt too overwhelmed to blog through the summer. Plus I had some other stuff going on in my life. I should have given an update on my blog to at least fill you in, but I really didn’t plan to be away from here so long.
Then at the end of October, I went to work full-time for the headquarters of a global non-profit in their marketing communications department as a copywriter. Very excited about it and love the new gig.
Anyway, my goal for 2010 is to get back on track with regular blogging as my life is settling down again. Thanks for coming back to my blog.
By Kevin McIntosh
Looks like Social Media is getting closer and closer to Santa in terms of having some influence around the holidays.
ComScore Research in Virginia released a report from a survey earlier in December that revealed holiday shoppers were relying more on social media for recommendations on holiday purchases in 2009.
I love the idea of using paid search marketing for testing a marketing campaign with new audiences.
Whether testing headlines, visuals, promotional offers, whatever, through Paid Search, you can do so much in so little time and with a relatively small budget. And best of all, you can learn a whole lot. Theoretically, you can keep tweaking, testing and measuring until your heart is content.
