I love the idea of using paid search marketing for testing a marketing campaign with new audiences.
Whether testing headlines, visuals, promotional offers, whatever, through Paid Search, you can do so much in so little time and with a relatively small budget. And best of all, you can learn a whole lot. Theoretically, you can keep tweaking, testing and measuring until your heart is content.
I’m seeing several universities jumping on the Twitter bandwagon.
Universities are taking advantage of the opportunity to use Twitter to promote everything from campus events to news and links to press releases related to current news items affecting the respective campuses.
Here are just a few of the universities taking advantage of Twitter:
TWITTER USER NAME - UNIVERSITY
MarquetteU - Marquette University
IUBloomington - Indiana University
princeton - Princeton University
EmoryUniversity - Emory University
Harvard - Harvard University
AuburnU - Auburn University
Stanford - Stanford University
TuftsUniversity - Tufts University
templeedu - Temple University
uiowa - University of Iowa
Is your university on Twitter but not listed above? Let me know and I’ll add it.
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Photo originally uploaded by SOCIALisBETTER
Is there a formula that tells you if it’s time for your brand to engage in social media marketing?
By Kevin McIntosh
If you know your audience is online and you’re wondering if social media marketing is for you, here are 10 questions you might ask yourself to see if you’re ready for the social media marketing journey.
