social-ology

I love the idea of using paid search marketing for testing a marketing campaign with new audiences.

Whether testing headlines, visuals, promotional offers, whatever, through Paid Search, you can do so much in so little time and with a relatively small budget. And best of all, you can learn a whole lot. Theoretically, you can keep tweaking, testing and measuring until your heart is content.

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I’m seeing several universities jumping on the Twitter bandwagon.

Universities are taking advantage of the opportunity to use Twitter to promote everything from campus events to news and links to press releases related to current news items affecting the respective campuses.

Here are just a few of the universities taking advantage of Twitter:

TWITTER USER NAME – UNIVERSITY

MarquetteU – Marquette University

IUBloomington – Indiana University

princeton – Princeton University

EmoryUniversity – Emory University

Harvard – Harvard University

AuburnU – Auburn University

Stanford – Stanford University

TuftsUniversity – Tufts University

templeedu – Temple University

uiowa – University of Iowa

Is your university on Twitter but not listed above? Let me know and I’ll add it.

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