social-ology

What happens when you blend one part Mr. Wizard with one part Spike TV and one part iPhone? Millions of viewers tune in to watch.

In late 2006, Utah-based Blendtec spent around $50 to launch a series of videos in which the company CEO, Tom Dickson, does a simple product demonstration of the Blendtec brand home and commercial blenders. He uses their blenders to grind everyday household objects including golf balls, soft drink cans, a Hannah Montana doll and an iPhone.

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To promote the DQ Sweet Deals, the fast food chain recently offered free $5 gift cards to the first 250 bloggers who would “Write a blog post (or leave a comment) about what deal you’d make with us to try our Sweet Deals for free.”

Sure enough, they got their 250 bloggers in just a matter of days.

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