Paid-Search Testing – My Favorite For Predicting Your Marketing Future
Friday, June 26th, 2009
I love the idea of using paid search marketing for testing a marketing campaign with new audiences.
Whether testing headlines, visuals, promotional offers, whatever, through Paid Search, you can do so much in so little time and with a relatively small budget. And best of all, you can learn a whole lot. Theoretically, you can keep tweaking, testing and measuring until your heart is content.
