People can’t buy your product or service if they don’t know it exists. That’s where brand awareness comes into play. We’re talking about cranking up the volume on your brand.
For smaller organizations and businesses, brand awareness can be one of the greatest marketing challenges. After all, increasing brand awareness has traditionally meant spending money on advertising. And buying media isn’t cheap.
By Kevin McIntosh
Looks like Social Media is getting closer and closer to Santa in terms of having some influence around the holidays.
ComScore Research in Virginia released a report from a survey earlier in December that revealed holiday shoppers were relying more on social media for recommendations on holiday purchases in 2009.
I’m seeing several universities jumping on the Twitter bandwagon.
Universities are taking advantage of the opportunity to use Twitter to promote everything from campus events to news and links to press releases related to current news items affecting the respective campuses.
Here are just a few of the universities taking advantage of Twitter:
TWITTER USER NAME – UNIVERSITY
MarquetteU – Marquette University
IUBloomington – Indiana University
princeton – Princeton University
EmoryUniversity – Emory University
Harvard – Harvard University
AuburnU – Auburn University
Stanford – Stanford University
TuftsUniversity – Tufts University
templeedu – Temple University
uiowa – University of Iowa
Is your university on Twitter but not listed above? Let me know and I’ll add it.
Photo originally uploaded by SOCIALisBETTER
Is there a formula that tells you if it’s time for your brand to engage in social media marketing?
By Kevin McIntosh
If you know your audience is online and you’re wondering if social media marketing is for you, here are 10 questions you might ask yourself to see if you’re ready for the social media marketing journey.
