People can’t buy your product or service if they don’t know it exists. That’s where brand awareness comes into play. We’re talking about cranking up the volume on your brand.
For smaller organizations and businesses, brand awareness can be one of the greatest marketing challenges. After all, increasing brand awareness has traditionally meant spending money on advertising. And buying media isn’t cheap.
Well as you may have noted, my blog has been on hiatus for some time. So here’s the scoop.
I started working a ton of hours in July for a local client and really felt too overwhelmed to blog through the summer. Plus I had some other stuff going on in my life. I should have given an update on my blog to at least fill you in, but I really didn’t plan to be away from here so long.
Then at the end of October, I went to work full-time for the headquarters of a global non-profit in their marketing communications department as a copywriter. Very excited about it and love the new gig.
Anyway, my goal for 2010 is to get back on track with regular blogging as my life is settling down again. Thanks for coming back to my blog.
Showing off my copywriting skills a bit
Sometimes, I think we can get all caught up in the seriousness of information exchange and such with social media marketing and using all the buzz words like “Listening” and “Conversations.”
So the promo image I created above (thanks to a great photo by Jimmy_Joe on Flickr) is my little exercise this morning to lighten things up a bit as I’m working on my presentation, “The Social Media Marketing Journey” to document my social media marketing process for clients and prospects. I guess this is me being “Transparent” and “Authentic.”
-Kevin McIntosh
Kevin McIntosh has 20 years marketing and branding experience. He shows companies how to use branding and social media to build digital word-of-mouth. He lives in the Nashville market.
Summary:
Business Is More Competitive Than Ever
Customers Are Spending More Time With Social Media
64% Of Best In Class Companies Plan To Spend More On Social Media Marketing In 2009 Than In 2008
To Compete, Businesses Must Take A Fresh Look At Their Marketing Strategies And Channels
