Summary:
Business Is More Competitive Than Ever
Customers Are Spending More Time With Social Media
64% Of Best In Class Companies Plan To Spend More On Social Media Marketing In 2009 Than In 2008
To Compete, Businesses Must Take A Fresh Look At Their Marketing Strategies And Channels
Will It Blend?
In late 2006, Utah-based Blendtec spent around $50 to launch a series of videos in which the company CEO, Tom Dickson, does a simple product demonstration of the Blendtec brand home and commercial blenders. He uses their blenders to grind everyday household objects including golf balls, soft drink cans, a Hannah Montana doll and an iPhone.
To promote the DQ Sweet Deals, the fast food chain recently offered free $5 gift cards to the first 250 bloggers who would “Write a blog post (or leave a comment) about what deal you’d make with us to try our Sweet Deals for free.”
Sure enough, they got their 250 bloggers in just a matter of days.
Twitter Is All Over The News
Unless you’ve been living in a cave, you’ve likely been hearing more and more about Twitter lately.
Janis Krums became the world’s most famous Twitter user a few weeks back by “tweeting” the first photos of the US Air Flight 1549 resting in the Hudson from his iPhone.
