Photo originally uploaded by SOCIALisBETTER
Is there a formula that tells you if it’s time for your brand to engage in social media marketing?
By Kevin McIntosh
If you know your audience is online and you’re wondering if social media marketing is for you, here are 10 questions you might ask yourself to see if you’re ready for the social media marketing journey.
Showing off my copywriting skills a bit
Sometimes, I think we can get all caught up in the seriousness of information exchange and such with social media marketing and using all the buzz words like “Listening” and “Conversations.”
So the promo image I created above (thanks to a great photo by Jimmy_Joe on Flickr) is my little exercise this morning to lighten things up a bit as I’m working on my presentation, “The Social Media Marketing Journey” to document my social media marketing process for clients and prospects. I guess this is me being “Transparent” and “Authentic.”
-Kevin McIntosh
Kevin McIntosh has 20 years marketing and branding experience. He shows companies how to use branding and social media to build digital word-of-mouth. He lives in the Nashville market.
Summary:
Business Is More Competitive Than Ever
Customers Are Spending More Time With Social Media
64% Of Best In Class Companies Plan To Spend More On Social Media Marketing In 2009 Than In 2008
To Compete, Businesses Must Take A Fresh Look At Their Marketing Strategies And Channels
Will It Blend?
In late 2006, Utah-based Blendtec spent around $50 to launch a series of videos in which the company CEO, Tom Dickson, does a simple product demonstration of the Blendtec brand home and commercial blenders. He uses their blenders to grind everyday household objects including golf balls, soft drink cans, a Hannah Montana doll and an iPhone.
