Five Social Media Tactics For Increasing Brand Awareness
People can’t buy your product or service if they don’t know it exists. That’s where brand awareness comes into play. We’re talking about cranking up the volume on your brand.
For smaller organizations and businesses, brand awareness can be one of the greatest marketing challenges. After all, increasing brand awareness has traditionally meant spending money on advertising. And buying media isn’t cheap.
Of course, these days, with social media marketing, brand awareness can be achieved without spending money on advertising, though you may have to spend money on getting your social media content created and posted. However a blog post last infinitely-those magazine ads are good until the magazine lands in the trash can.
So, from my forthcoming online version of the Social Media Marketing Journey workshop, here are 5 social media tactics for increasing brand awareness:
1. Social Media Monitoring + Commenting - Find out where the conversations are online that are relevant to your product or service, and get involved.
2. Blogging + SEO - When you combine the power of Wordpress plugins such as the All-In-One SEO pack with the ability to literally “share” your expertise (with share widgets) while building relationships online, I think the blog is one of the best social media marketing tactics one can employ to increase brand awareness.
3. Crowdsourcing - While crowdsourcing generally begins with people who are already aware of your brand, it spreads if you mix it up with other tactics, like having a contest built around reader votes.
4. Branded widgets - Granted there might be some coding that has to happen to create your own widget, but create a widget that is unique and useful, and you can end up in all kinds of places online.
5. Blog trackbacks - While trackbacks can be a little tricky, they can be a great way to get some extra awareness out there regarding your blog, especially if pinging back to high traffic blogs.
These are just a few of the social media marketing tactics I’ll discuss in my online version of The Social Media Marketing Journey Workshop which I’m currently working on. Let me know if interested by leaving a message here.
Tags: branding, social media