People can’t buy your product or service if they don’t know it exists. That’s where brand awareness comes into play. We’re talking about cranking up the volume on your brand.
For smaller organizations and businesses, brand awareness can be one of the greatest marketing challenges. After all, increasing brand awareness has traditionally meant spending money on advertising. And buying media isn’t cheap.
By Kevin McIntosh
Looks like Social Media is getting closer and closer to Santa in terms of having some influence around the holidays.
ComScore Research in Virginia released a report from a survey earlier in December that revealed holiday shoppers were relying more on social media for recommendations on holiday purchases in 2009.
Photo originally uploaded by SOCIALisBETTER
Is there a formula that tells you if it’s time for your brand to engage in social media marketing?
By Kevin McIntosh
If you know your audience is online and you’re wondering if social media marketing is for you, here are 10 questions you might ask yourself to see if you’re ready for the social media marketing journey.
Summary:
Business Is More Competitive Than Ever
Customers Are Spending More Time With Social Media
64% Of Best In Class Companies Plan To Spend More On Social Media Marketing In 2009 Than In 2008
To Compete, Businesses Must Take A Fresh Look At Their Marketing Strategies And Channels
