social-ology

COMING SOON: The Online Edition of my Social Media Marketing Journey workshop.

This subscription based workshop will be presented in 10-15 minute online video segments which you can watch at your own convenience.

The Social Media Marketing Journey Online Edition workshop is for marketing practitioners, from PR agencies and ad agencies to web development firms and marketing managers. This workshop covers the fundamentals of the social media marketing process, including the 8 major steps to a social media campaign – everything from Setting Objectives and Listening, to Engaging and Measuring Results. The workshops is the product of over 500 hours of personal research and draws from my actual working experience in social media marketing for small and large clients.

The Social Media Marketing Journey

Contents include:

• Types of short term and long term objectives for your social media marketing

• How to measure objectives and progress against a marketing funnel

• Different tools for social media listening, free and subscription based

• Setting specific listening objectives

• How to use what’s learned from listening to move closer to getting people talking about your brand

• How to use social media tools to identify online influencers for engagement

• Setting rules of engagement

• Legal issues to be aware of related to social media marketing

• Quantifiable metrics to measure your social media marketing progress

• ONLINE WORKSHOP BONUS: A 3-point tactical social media plan for increasing Brand Awareness. There’s also a bonus Brand Reputation Management plan as well as a plan that outlines managing responses to online social mentions.

• Plus much more

This workshop is aimed at the organization that has decided social media marketing is an avenue they want to pursue but isn’t quiet sure where to begin.

This is the online version of my live workshop.

The live workshop was $750. Right now, the first 20 people who contact me will get a chance to get a subscription to the online workshop for only $349.

“If you’re thinking of starting a social media marketing program, I
highly recommend The Social Media Marketing Journey Workshop. Kevin
has put together a concise presentation that outlines best practices
that any non-profit or for-profit organization could follow to help
them achieve a wide range of business objectives. He’s taken something
that’s very complex and reduced it to a simple to follow process, yet
a process that’s very flexible and sophisticated in its approach.”

Lis Couser
VP Marketing Development
Big Brothers Big Sisters of Middle TN

Kevin understands the big picture of social media. With his common sense explanations and illustrations, we where able determine where my clients needed to focus their attention.
David Martin, Creative Director, David Martin Creative Services

Get on the list for my online workshop:

kevin@kevinmcintosh.com.

Thank you.

-Kevin McIntosh

Here’s a quick teaser: