Facebook Sacrifices BK Whopper App
In my previous post, Burger King Whopper Sacrifice Promotion Tests Friendships, I discussed the new Facebook social media app launched by BK in conjunction with their ad agency, Crispin Porter+Bogusky.
The application rewarded anyone who dumped 10 Facebook friends with a free coupon for a BK Whopper. With 233,906 friends getting dumped, Facebook has in turn dumped the app.
One of the creatives at Crispin Porter+Bogusky gave me a heads up early in the week that the plug could get pulled. And sure enough, it’s happened.
Facebook sacrifices BK Whopper Promotion
According to a post published yesterday on Tech Crunch, Facebook said the application facilitated activity that ran counter to user privacy by notifying people when a user removes a friend.
My Crispin Porter+Bogusky contact has told me there are groups being formed to bring the app back.
According to a post in the LA Times Technology blog, 2 groups including one called “Petition to Re-Enable Whopper Sacrifice,” have been formed on Facebook to bring the app back.
So who knows, if enough digital word-of-mouth persuades Facebook, we may see the BK Whopper Sacrifice app back again. In the meantime, you might want to hold off on dumping any friends until you know there’s a Whopper in it for you.
–Kevin McIntosh
