http://kevinmcintosh.com/uncategorized/how-much-is-a-customer-worth Tue, 13 Apr 2010 17:45:49 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://kevinmcintosh.com/uncategorized/how-much-is-a-customer-worth/comment-page-1#comment-10 JT Thu, 22 Jan 2009 14:30:16 +0000 http://kevinmcintosh.com/2008/12/how-much-is-a-customer-worth/#comment-10 Great point, great restaurant example--few people think of it that way. Plus, what's the true cost of winning-back a customer? Certainly better to retain them! Just wish there were better ways to compare results of alternative ways of spending those marketing dollars... Great point, great restaurant example–few people think of it that way. Plus, what’s the true cost of winning-back a customer? Certainly better to retain them! Just wish there were better ways to compare results of alternative ways of spending those marketing dollars…

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