Just yesterday I met with a customer who had planned to expand with new staff, launch a new product, and overhaul their online presence – all those plans are on hold indefinitely because they’ve seen their new sales drop off a cliff – they don’t have the cash to spend, and are focusing on survival, not expansion.

However, they’re going to go down the avenue of using social media networks and using tools like Twitter and use Blogs because these are low-cost steps which will help them to listen to, and talk more with their customers – past, present and future.